Cultural Intelligence for Fashion, Luxury & Technology

DIOR, SAINT LAURENT, CHANEL AND VALENTINO: A MODERN TAKE ON THE HISTORY OF HOUSE CODES
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa

DIOR, SAINT LAURENT, CHANEL AND VALENTINO: A MODERN TAKE ON THE HISTORY OF HOUSE CODES

Paris Fashion Week (PFW) Autumn/Winter 2025-2026 ready-to-wear calendar featuring a total of 72 shows, 37 presentations and three key debuts, which ran between March 3 and 11, held plenty of promise. Most prominently, it held the promise of the reviving of history of house codes but also its ability to constitute a repertoire of new possibilities, especially in times of flux. Designers thus seemed united by a playful fascination with the archival past but also, with the intimate redefining of the female body expressing a desire to subtly challenge its boundaries via form, insert costume, and proportion.

Lire la suite
TOM FORD & GIVENCHY: THE POWER OF DEBUT COLLECTIONS IN REVIVING HERITAGE BRANDS
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa

TOM FORD & GIVENCHY: THE POWER OF DEBUT COLLECTIONS IN REVIVING HERITAGE BRANDS

In a shape-shifting era for fashion, heritage brands seem to be struggling to preserve their identity which is often lost in translation via the constant changing of the guard. But too many changes of direction via the churning of creative directors can have detrimental effects on houses. By appointing new talent that each successively imprints their own personal style onto the brand can eventually erode what made the brand iconic.

Lire la suite
THE POLITICS OF FASHION GRANDSTANDING: THE MARC JACOBS SS25 COURAGE AMERICAN ARMOUR ANATOMY SHOW 
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa

THE POLITICS OF FASHION GRANDSTANDING: THE MARC JACOBS SS25 COURAGE AMERICAN ARMOUR ANATOMY SHOW 

Marc Jacobs has never shied away from making blunt political or social statements with his fashion shows, taking the opportunity of each runway to address issues such as the pandemic (AW21), the US abortion ruling (AW22) and more recently, for his SS25 “Courage” collection, the second Trump administration. 

Lire la suite
VALENTINO VERTIGINEUX: ALESSANDRO MICHELE’S INAUGURAL COUTURE COLLECTION RECALIBRATES THE HISTORIC ROMAN HOUSE
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa

VALENTINO VERTIGINEUX: ALESSANDRO MICHELE’S INAUGURAL COUTURE COLLECTION RECALIBRATES THE HISTORIC ROMAN HOUSE

When Alessandro Michele took the reins at Valentino in March 2024, the industry watched closely. Could the designer, known for transforming Gucci into a cultural and commercial juggernaut, bring the same magic to the Roman couture house? With Valentino’s revenues down 3 percent in 2023 to €1.35 billion, and Kering’s €1.7 billion investment in the brand hinging on long-term growth, expectations were high.

Lire la suite
PRADA AND CAVALLI AT MFW: FROM DIGITAL NOISE TO DISTINCT IDENTITY
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa
Avant-première

PRADA AND CAVALLI AT MFW: FROM DIGITAL NOISE TO DISTINCT IDENTITY

Milan Fashion Week showcased Miuccia Prada and Raf Simons' collection that challenged digital conformity by celebrating individuality through a diverse range of archival looks. Meanwhile, Fausto Puglisi revitalized Roberto Cavalli, blending the brand’s heritage with modern sustainability and raw designs. Together, these collections highlight the importance of authentic self-expression in today’s fashion landscape.

Lire la suite
LFW ROUND UP - A BOLD RETURN TO CREATIVITY, FORM AND HERITAGE.
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa
Avant-première

LFW ROUND UP - A BOLD RETURN TO CREATIVITY, FORM AND HERITAGE.

London Fashion Week Spring/Summer 2025 showed that the city’s creative energy is still alive, offering a dynamic mix of heritage brands and experimental newcomers. This season marked the 40th anniversary of the event, with designers showcasing everything from dramatic silhouettes to refined craftsmanship, reflecting both tradition and forward-thinking innovation.

Lire la suite
NYFW ROUND UP - THE NEW LOOK: BRANDS RESETTING THEIR TONE TO GARNER A NEW WAVE OF DEVOTEES
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa
Avant-première

NYFW ROUND UP - THE NEW LOOK: BRANDS RESETTING THEIR TONE TO GARNER A NEW WAVE OF DEVOTEES

As a common practice, fashion calendars are transforming each season into ambitious business platforms, with players in the fashion capitals reinventing their tone and betting high to reach a new wave of consumers through an unrivaled, updated offering. This year’s New York Fashion Week S/S 2025 was no exception.

Lire la suite
NYFW – CAROLINA HERRERA’S BOLD PLAY OF COLOR AND TRADITION
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa

NYFW – CAROLINA HERRERA’S BOLD PLAY OF COLOR AND TRADITION

Wes Gordon's Spring 2025 collection for Carolina Herrera brought a fresh, youthful twist to the brand's iconic elegance, using bold colors, polka dots, and exaggerated silhouettes to update classic house codes. With nods to both the 1980s and Georgia O’Keeffe's artistic influence, the collection skillfully blended opulence with modern styling, offering a vibrant take on luxury.

Lire la suite
NYFW – KHAITE AT THE FOREFRONT OF MODERN WOMEN’S FASHION
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa
Avant-première

NYFW – KHAITE AT THE FOREFRONT OF MODERN WOMEN’S FASHION

Catherine Holstein’s Khaite, known for its sleek and polished aesthetic, took a more experimental turn at New York Fashion Week. Embracing a softer, warmer vibe, influenced by her personal journey, Holstein introduced new textures and silhouettes while maintaining her signature edge. Though not all risks landed, the collection offered fresh takes on layering and functionality, ensuring Khaite’s continued relevance for its style-conscious audience.

Lire la suite
NYFW – ALAÏA AT THE GUGGENHEIM: A BOLD INTERSECTION OF FASHION AND ARCHITECTURE
FASHION WEEK Evangelina Fysa FASHION WEEK Evangelina Fysa
Avant-première

NYFW – ALAÏA AT THE GUGGENHEIM: A BOLD INTERSECTION OF FASHION AND ARCHITECTURE

Alaïa’s New York show at the Guggenheim last night marked not just a runway event, but a strategic alignment of fashion and cultural institutions, underscoring the brand’s global vision under Pieter Mulier. This collaboration began as a casual social media interaction between the museum and the brand, highlighting one of Mulier’s sculptural dresses. What followed was a calculated move that positioned Alaïa’s identity in a context that blended the architectural with the sartorial—two disciplines long at the core of the brand’s DNA.

Lire la suite