TOM FORD & GIVENCHY: THE POWER OF DEBUT COLLECTIONS IN REVIVING HERITAGE BRANDS

In a shape-shifting era for fashion, heritage brands seem to be struggling to preserve their identity which is often lost in translation via the constant changing of the guard. But too many changes of direction via the churning of creative directors can have detrimental effects on houses. By appointing new talent that each successively imprints their own personal style onto the brand can eventually erode what made the brand iconic.