NYFW – ALAÏA AT THE GUGGENHEIM: A BOLD INTERSECTION OF FASHION AND ARCHITECTURE

Alaïa’s New York show at the Guggenheim last night marked not just a runway event, but a strategic alignment of fashion and cultural institutions, underscoring the brand’s global vision under Pieter Mulier. This collaboration began as a casual social media interaction between the museum and the brand, highlighting one of Mulier’s sculptural dresses. What followed was a calculated move that positioned Alaïa’s identity in a context that blended the architectural with the sartorial—two disciplines long at the core of the brand’s DNA.