FROM PARIS WITH LOVE: FASHION BRANDS AND THEIR OLYMPIC ACTIVATIONS IN PARIS

As the 2024 Olympics in Paris draw near, the fashion industry is seizing the opportunity to engage with a global audience through innovative and stylish campaigns. The intersection of sport and fashion has never been more pronounced, with luxury brands showcasing their creative prowess in celebration of the Games. Here, we explore the standout activations from some of the most iconic names in fashion, each bringing their unique vision to this historic event.