IS GENERATIVE AI AN OVERHYPED TREND? 

More than a year after generative AI burst onto the scene, the technology is still grappling with its limitations. Despite the excitement, even the most advanced models continue to produce factual inaccuracies, make basic math errors, and generate images that are often physically or historically incorrect. While some early generative AI initiatives in fashion showed promise, several projects are now in doubt, with at least one high-profile experiment quietly abandoned.