BRANDING – LUXURY PUBLISHING – DESIGN & PRODUCT PACKAGING
JOY CLUB
Bungalow Image was tasked with the challenge of crafting an identity and brand strategy for Joy Club, a luxury global concierge service. Our goal was to create a brand that epitomizes sophistication and elegance while maintaining a subtle sense of playfulness.
Through meticulous design and strategic planning, we developed a brand identity that not only stands out in the luxury market but also resonates with our client’s vision of offering an unforgettable experience through the joy of life.
The identity of Joy Club was crafted with a singular mission: to create an unforgettable experience that embodies the Joy of life.
Joy Club’s identity blends Beverly Hills glamour with LA’s contemporary energy, balancing aspiration with a clear sense of restraint. A restrained exterior opens into a cinematic interior, where the codes of West Coast leisure are distilled into a controlled, illustrative gesture.
The visual system is anchored in a palette of forest green and flamingo pink, designed to signal both heritage and modernity. A custom serif typeface introduces structure and refinement, while watercolour elements add depth without overwhelming the composition. Every detail is considered to position Joy Club as both exclusive and accessible — a brand built on experience, not excess.
VERTICAL
À travers un regard distinct, nous transformons les marques en repères qui définissent et transcendent leur époque grâce à un mélange de vision créative et stratégique. À travers notre gamme de compétences - identité de marque, édition de luxe, stratégie - nous explorons de nouvelles façons de repousser les limites et de faire entrer les images dans les consciences. Nous célébrons le non-conventionnel, l'intrépide et le nouveau.