TALLULAH
TALLULAH WORLD Our mission was to create a cohesive brand that would resonate with women worldwide, instilling a sense of empowerment every time they purchased and wore Tallulah’s exquisite pieces.
We began by envisioning a brand identity that elegantly blended elements from Jaipur and France, two locales synonymous with elegance and style. The result was a distinctive logo featuring an arch with bold stripes and a hand-drawn palm tree, symbolizing the rich cultural tapestry of both regions. This logo became the cornerstone of Tallulah Resortwear’s visual identity, instantly recognizable and imbued with a sense of heritage and luxury.
Creation of the global identity and design for Tallulah Resortwear by Bungalow Image.
The packaging for Tallulah Resortwear was designed to reflect the brand’s commitment to bold, luxurious aesthetics. We selected bordeaux as the primary color, using bold stripes to create a striking visual effect. This choice of color and pattern not only enhanced the brand’s sophisticated appeal but also ensured that each package would stand out, creating a memorable unboxing experience for customers.
In addition to the visual elements, we wanted the brand to speak directly to the women who wear Tallulah. The labels inside each garment were designed to carry a powerful message: “you are tallulah.” This simple yet profound statement was crafted to empower women, making them feel strong, beautiful, and connected to the brand on a personal level. It was a declaration that wearing Tallulah was more than just a fashion choice; it was an embrace of a confident, vibrant lifestyle.
The successful collaboration between Tallulah Resortwear and Bungalow Image demonstrates the power of thoughtful, well-executed design in building a brand that is both visually striking and emotionally resonant. Through our work, we have helped Tallulah Resortwear establish a global identity that celebrates elegance, empowerment, and the timeless allure of luxury resort wear.