ISTORJA
ISTORJA HOUSE Istorja House is a sanctuary that celebrates life’s slower rhythms, blending soulful food, homeware, lifestyle products, and vibrant experiences. At the heart of the brand lies the philosophy of slow living, a movement that emphasizes mindfulness, sustainability, and the beauty of intentional living. Our task was to bring this ethos into the digital space, crafting a website that not only reflects Istorja House's unique offerings but also promotes its core values of sustainability and authentic craftsmanship.
Our goal was to design and develop a digital experience that would fully embody Istorja House's mission: to guide users toward a more mindful way of life through intentional choices and meaningful interactions.
The brand’s slow-living philosophy demanded a website experience that encouraged users to pause, explore, and engage deeply with its offerings. From the outset, our strategy focused on creating clear user journeys that would effortlessly guide visitors to the shop, invite them to explore the verticals, and encourage inquiries into private dining and interior consultation services.
We carefully mapped out pathways that not only amalgamated everything this brand is about but also emphasized ease of interaction. Every touchpoint was designed to reflect the core values of mindfulness and authenticity, with a focus on encouraging meaningful engagement rather than hurried browsing. Conversion optimization became a key component of the strategy—whether users were purchasing items from the curated shop or inquiring about services, our goal was to make these interactions as smooth and intuitive as possible.
Once the strategic foundations were in place, we moved into the design phase, creating high-fidelity mockups to present to the client. The goal was to visually reflect Istorja House’s aesthetic while maintaining a user-centric approach that would foster engagement and conversions.
The homepage was designed to immediately immerse visitors in the brand’s world of slow living. Every design element was intentional, with ample “white” space and a clear visual hierarchy to encourage exploration at a relaxed pace, in alignment with the brand.
We designed dedicated sections for key services, including private dining, interior consultations, ensuring that users could easily navigate to these areas as well. Each page was infused with subtle call-to-action prompts, inviting users to explore further—all without disrupting the serene browsing experience.
The user experience was central to every design decision. We focused on creating an interface that would naturally guide users through the website, using minimal clicks and intuitive navigation. Whether they were exploring the apartment, the retail section or requesting a private dining experience, the design aimed to keep them engaged in a way that felt organic and unhurried.
We partnered with Istorja House to create a seamless digital experience, from strategy and design to development and optimisation, fully reflecting the brand's slow living philosophy.
A mobile-first approach was implemented to ensure the website functioned flawlessly on all devices, maintaining the same level of sophistication and ease of navigation on smartphones as it did on desktops. Performance optimization was a key priority. We integrated features such as lazy loading, image compression, and streamlined code to ensure the site loaded quickly and enhancing user experience.
SEO was also a critical focus during development. We built the site with SEO best practices in mind, ensuring clean URLs, optimized metadata, and content that was structured to maximize visibility in search engine results. The result was a technically sound platform that not only looked great but also performed optimally across all key metrics, from speed to search engine visibility.
In essence, the Istorja House website now serves as a digital reflection of the brand’s core values—mindfulness, sustainability, and authenticity—inviting users to slow down and engage thoughtfully with the brand's products and services. At Bungalow 28, we are proud to have delivered a platform that aligns so closely with our client’s mission, and we continue to support its success through ongoing enhancements.
For this project, Bungalow 28 collaborated with Istorja's established partners:
Brand Identity and Creative Direction
Photography and Videography
STELIOS DEMETRIOU
Social Media Content and Creative Direction
ALISA OLESOVA