GRIT CLUB
THE GRIT CLUB sought to amplify its brand identity and fortify its strategy. They turned to Bungalow Image for a comprehensive creative solution. Our task was to produce three distinct brochures designed to serve specific landing pages on a website that we are currently developing to enhance CRM growth. Each brochure would encapsulate the essence of brand’s core values: grit, strength, and resilience.
The artistic direction, structure and communication for The Grit Club brochures.
The Grit Club needed to differentiate itself in a competitive market by reinforcing its brand identity through visually compelling and thematically coherent materials. The brochures had to embody the club's unique ethos and serve as powerful tools to attract and engage a diverse audience, driving CRM growth.
We envisioned a fantasy dreamscape intertwined with powerful animal imagery and nature. This combination was intended to evoke the emotions of grit, strength, and resilience. By merging these concepts, we aimed to create a visually stunning narrative that would captivate the audience and reinforce the brand’s identity.
The resulting brochures were a testament to the power of cohesive brand strategy and creative execution. Each piece seamlessly integrated with its corresponding landing page, providing a unified user experience that reinforced The Grit Club’s values.
De l'architecture de marque, du naming et de la création à la refonte de l'identité visuelle, des manifestes, du livre de marque et des chartes graphiques, nous dénichons l'âme au milieu du numérique.