THE VIRAL TREND OF NEWSTALGIA: WHY FASHION IS LOOKING BACK TO LOOK FORWARD

In turbulent times of great unrest and constant disruption, fashion brands must adapt quickly, exploring reshoring and new strategies to stay afloat in a volatile landscape. However, innovation is not always the source of the "new." More often than not, fashion finds its future in the past. The industry has long excelled at reviving archival designs and trends, but today, this cyclical nature is more pronounced than ever.